Tuesday, December 31, 2019

Company Analysis The Company Kinder Morgan - 1279 Words

The company Kinder Morgan was first established in February of 1997 when a group of investors led by Richard Kinder and William Morgan acquired the general partner of a small, publicly traded pipeline limited partnership (Enron Liquids Pipeline). Which is Located in Huston, KMP began with very little assets, which consisted of 175 workers and a business value which was roughly $325 million.Morgan and kinder had a goal to build a completely new type of energy company by making use of the master limited partnership (MLP) financial structure as a growth vehicle, something that had never been attempted before. The idea was a success and KMP became the largest publicly traded pipeline limited partnership in America based on business value. In early times KMP grew mostly through buying companies and merging them in to one, CO2 production fields and transportation pipelines, purchasing assets such as refined petroleum pipelines, liquids terminals, intrastate natural gas pipelines and bulk. As time went on, the majority of KMP s growth came through expansions and new building projects. So in recent times having recorded major success in its country of origin the United state of America, Kinder Morgan has expanded into Canada and has Through its subsidiary (Trans Mountain) applied to build a new pipeline from Edmonton to Burnaby. This pipeline would run adjacent to the already existing Trans Mountain pipeline and the whole purpose of it is to increase the transportation of oil fromShow MoreRelatedTrans Mountain Pipeline Expansion Project: Regulatory Requirements and Technical Analysis2994 Words   |  12 PagesTrans Mountain Pipeline Expansion: Regulatory Requirements and Technical Analysis Student Name University Name Table of Contents 1.0 Introduction 5 2.0 Shipping 5 2.1 Spills risk 6 2.2 Spills response 7 2.3 Spills recovery 8 3.0 Pipeline safety and integrity 9 3.1 Risk analysis 10 3.2 Spill preparedness and response 10 4.0 Greenhouse gas emissions 11 4.1 Implications of pipeline expansion 12 4.2 Alternatives and its effects 13 5.0 Conclusion 13 Abstract There is highRead MoreExamples Of Firms And Their Websites885 Words   |  4 PagesTable 4. 1 Sample firms and their websites Sub-industry Firm name Ticker Website Downstream Marathon Petroleum Corp. MPC http://www.marathonpetroleum.com/ Phillips 66 Company PSX http://www.phillips66.com/EN/Pages/index.aspx Tesoro Corporation TSO http://tsocorp.com/ Valero Energy Corp VLO https://www.valero.com/en-us Equipment and Services Baker Hughes Incorporated BHI https://www.bakerhughes.com/ TechnipFMC PLC FTI http://www.technipfmc.com/ Halliburton Co HAL http://www.halliburton.com/en-US/defaultRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfollowing classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/FordRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pages BUSINESS SCHOOL HARVARD SUCCESSFUL 65 APPLICATION SECOND EDITION E S S AY S APPLICATION BUSINESS SCHOOL HARVARD SUCCESSFUL 65 ECSNS A IYI O N S SE O D ED T With Analysis by the Staff of The Harbus, the Harvard Business School Newspaper ST. MARTIN’S GRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of AmericaRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesHow Good Are My Listening Skills? 360 Questions for Review 360 Experiential Exercise An Absence of Nonverbal Communication 361 Ethical Dilemma Pitfalls of E-Mail 361 Case Incident 1 Using Social Media to Your Advantage 362 Case Incident 2 Should Companies That Fire Shoot First? 362 12 Leadership 367 What Is Leadership? 368 Trait Theories 369 Behavioral Theories 370 Summary of Trait Theories and Behavioral Theories 372 Contingency Theories 372 The Fiedler Model 373 †¢ Other Contingency TheoriesRead Morepreschool Essay46149 Words   |  185 Pagesthe preschool learning foundations research consortium. Visual and Performing Arts Liane Brouillette, University of California, Irvine Victoria Brown, Lucy School Lisa Catterall, Imagination Group Joyce Jordan, University of Miami Gwen Morgan-Beazell, Santa Ana College Linda Neelly, University of Connecticut Nancy Ng, Luna Kids Dance Physical Development David Gallahue, Indiana University Clersida Garcia, Northern Illinois University Patricia Kimbrell, San Diego State University

Monday, December 23, 2019

Essay about Robert Lee Frost - 1452 Words

Robert Lee Frost The mark of a great poet is his ability to engage the reader so that they analyse their own lives. Robert Lee Frost (1874 – 1963) – an influential American poet often associated with rural New England – is brilliant at this and uses poetry as a platform for the expression of his own general ideology. Frost’s belief that human society was often chaotic and stressful and that the meaning of life is elusive, has been promoted in his poetry. Frost looked to nature, whose undying beauty and simplicity did not force him into a strict, moulded society, but represented freedom from life and its constant stresses of family and work as a metaphor to show the stark comparison. This ideology derives from Frost’s childhood – where†¦show more content†¦The farm was failing badly and Frost was finding it hard to make the payments. He had to make the decision wether to battle on with the well worn path of struggling on with the farm hoping to recupe rate his losses, or following one less worn – to move on and seek his fortunes elsewhere. Frost of course took the latter, deciding to go against the norms of society, which he seemed to find unjust yet he is still unsure if he has chosen the right path, thus the poem ends ambiguously, encouraging the audience to question their own lives. Frost’s poetry often expresses his disenchantment with the pressures of society and the need to take time out, or rebel against these pressures is evident in â€Å"Stopping by the Woods on a Snowy Evening.† From the year 1899 onwards, when frost was working full time as a teacher and a farm hand, he decided to quit these well celebrated jobs and devote himself to the penniless existence of poetry writing (R.H. Winnick, http://www.robertfrost.org/bio.html). Again using the metaphor nature, Frost relates his poem to this life experience. The stop in the snowy woods resembles the break from work and society that he decided to take. In the second stanza he mentions his horse; â€Å"My little horse must think it queer To stop†¦Ã¢â‚¬ ¦He gives his harness bells a shake To ask if there is some mistake† While the woods represent the mystery and excitement of nature – the poetry he could be writing, the freedom he never received in his early years,Show MoreRelatedFrost, By Robert Lee Frost1565 Words   |  7 PagesAs Robert Lee Frost, an honored American poet once said, â€Å"A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness.† Frost earned respect through his expertise in colloquial language, and his descriptive interpretations of rural life. Frost often analyzed social and philosophical leitmotifs using settings from early twenty-first century New England. Frost was honored in his lifetime with four Pulitzers. Furthermore, focusing mostly on analyzing Frost’s most popularRead MoreThe Biography of Robert Lee Frost600 Words   |  3 Pages The Biography of Robert Lee Frost Introduction: Robert Frost was described as one of the most greatest poets in the 20th century and became a sensation for poetry. Its not just his poems that interest the reader, but also his quotes can fulfill your compassion. For example, â€Å"No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader† written by Robert Frost. He is explaining if the reader does not feel the connection in the writers thought, the writerRead MoreThe Poetry of Robert Lee Frost810 Words   |  3 Pagesâ€Å"Poetry is when an emotion has found its thought and the thought has found words,† Robert Frost once said. As is made fairly obvious by this quote, Frost was an adroit thinker. It seems like he spent much of his life thinking about the little things. He often pondered the meaning and symbolism of things he found in nature. Many readers find Robert Frost’s poems to be straightforward, yet his work contains deeper layers of complexity beneath the surf ace. These deeper layers of complexity can be clearlyRead MoreBiography of Robert Lee Frost Essay650 Words   |  3 PagesBiography of Robert Lee Frost Biography of Robert Lee Frost A poem begins with a lump in the throat, a home-sickness or a love-sickness. It is a reaching-out toward expression; an effort to find fulfillment. A complete poem is one where an emotion has found its thought and the thought has found the words Robert Lee Frost once said. Robert Frost is widely admired and recognized for his literary works. He was an honored poet of the twentieth century. Frost may have lived a troubling lifeRead MoreA Brief Biography of Robert Lee Frost1119 Words   |  5 Pages Final Copy Robert Lee Frost was born March 26th 1874 in San Francisco California. He was born to parents William Prescott Frost and Isabelle Moodie. His father was a teacher and later an editor of the San Francisco Evening Bulletin, which later merged with the San Francisco Examiner, following his death on May 5, 1885, the family uprooted and moved across the country to Lawrence, Massachusetts with ‘Robert’s’ Grandfather. After graduating from Lawrence High School in 1892, Robert attended DartmouthRead MoreRobert Frost s The Gift Outright 1313 Words   |  6 PagesRobert Frost Emma Ramsey English 6th Hour December 8, 2012 â€Æ' Robert Frost According to PoetryFoundation.org, â€Å"Robert Frost holds a unique and almost isolated position in American letters.† Robert Frost is very popular for his realistic writings of rural life. He was a great poet and was honored frequently during his lifetime. Frost received four Pulitzer Prizes for Poetry and recited his poem, â€Å"The Gift Outright,† at President John F. Kennedy’s inauguration in January 1961 which got him nationalRead MoreThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost1436 Words   |  6 PagesThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost Robert Lee Frost is an American poet who is known for his verse concerning nature and New England life. He was born in San Francisco in 1874. When his father died in 1885, his mother moved the family to Lawrence, Massachusetts. Frost attended college sporadically after graduating high school and made a living by working as a bobbin boy in a wool mill, a shoemaker, a country schoolteacher, editor of a rural newspaper, andRead More Frosts Life as a Poet Essay2465 Words   |  10 Pages Robert Frost’s Life as a Poet Robert Lee Frost was born in San Francisco, California on March 26 of 1974 and died in Boston, Massachusetts on January 29 of 1963. Though he did not truly start publishing poems until age thirty-nine, Frost obtained four Pulitzer prizes in his writing career and was deemed one of the greatest twentieth century poets. His pastoral writing and skilled use of meter and rhythm has captured the attention of reader’s and critics for decades (Academic American, 345). FrostRead MoreFinally In To Kill A Mockingbird, The Issue Of Coming Of1161 Words   |  5 Pagesacts more mature while watching his sister. â€Å"Jem put his arm around me. â€Å"Hush Scout,† he said. It ain’t time to worry yet. I’ll let you know when† (Lee 78). By the end of the story, this once immature boy has turned into a strong, level-headed teenager, â€Å"who was becoming almost as good as Atticus at making you feel right when things went wrong† (Lee 298). In the poem, A Road Not Taken, coming of age is part of the story in many different areas. One example would be where the traveler comes toRead More Robert Frost Essay559 Words   |  3 Pages Robert Frost nbsp;nbsp;nbsp;nbsp;nbsp;Robert Lee Frost, was one of America’s leading 20th Century poets, and a four time winner of the Pulitzer Prize. Frost did not receive these recognitions until his later years when his poetic brilliance was finally recognized. â€Å"Frost was a pioneer in the interplay of rhythm and meter†( Waggoner 1). Frost’s brilliance was contributed by many things; including his life, career, and literary works. nbsp;nbsp;nbsp;nbsp;nbsp;Robert Frost was born on March

Saturday, December 14, 2019

Still Alice Free Essays

Still Alice, October 15,2012, #14159336 Life is a precious gift. It is not about the gifts we are given in our lives, but how we use those gifts. Do we take for granted our lives and just how precious they are or does it take a tragedy to really find out? Still Alice is a moving novel describing the inevitable downward spiral Alzheimer’s disease causes and how we must appreciate all we have because at any age, our lives could change drastically. We will write a custom essay sample on Still Alice or any similar topic only for you Order Now It is unimaginable how Alzheimer’s disease changes a person’s entire life, but with the support of family, friends, and colleagues, it is possible for Alice to stay true to herself, live with the disease, and remember she is not the disease, but rather still Alice (Genova). Dr. Alice Howland, a fifty-one year old woman, is a fantastic mother, wife, and professor at Harvard University. After struggling with simple everyday tasks involving her memory, Alice decided to see a doctor to get evaluated to see if there was anything to be concerned about. Ruling out it was not menopausal symptoms or the stress of everyday life, she was sent home and told to continue to evaluate herself at home. About a month later, she was diagnosed with early onset Alzheimer’s disease (Genova). This diagnosis changed her life forever. John, Alice’s husband, was closest to her and they had an incredible relationship and marriage. Unfortunately for Alice, John never fully understood what she was going through. When Alice first breaks the news to him, he went into immediate denial. He took her to another doctor and had more tests run. It was somehow impossible to believe the love of his life, the perfect, intelligent woman he married would have to struggle and lose herself for the rest of their lives. After awhile of denial, he became aware of how much she really needed him to be there for her. He set aside his true feelings and began doing more things to help her feel happy and not trudge on through life. The best thing he did for her was go running every single night with her. Not only was it great alone time for them, but he Still Alice, October 15,2012, #14159336 as helping her feel youthful and like herself again each time they took a jog. Sometimes his undying love for his wife would take over and he would be there for her, especially the night she got lost in their own home and she broke down. He held her while she sobbed (Genova 150). Overtime it was if the disease became too hard for John to handle and he missed who is wife used to be rather than loving her unconditionally. He lost his patience quickly wh ich showed one night when Alice went to change, but could not figure out how to get her bra on, but she did not realize she was holding underwear instead. She quickly laughed it off while John yelled at her telling her how it was not funny she was losing her mind (Genova 199). In the end, Alzheimer’s was overtaking John’s life and rather than living with it, he pretended as if Alice would just tag along with him to a new job promotion in New York. Alice and her children knew this would make her memory and mindset go downhill quickly, but John did not seem to care. Leaving her behind with a caretaker and their children in Cambridge, John went on to New York (Genova). Alice’s colleagues were a different story. Alice finished the semester and was hoping to teach another year at Harvard, but her student evaluations made her decision for her. It was evident she was not the same great professor she used to be and her ability to conduct class was declining fast to the point where she would repeat the same lecture or show up on some days for a few minutes then just leave (Genova 180). She told her boss about her disease and together they decided it would be best for her to take the year off and then take a sabbatical. Her boss felt horrible, but Alice knew it was best and she never wanted to be known has a bad professor so this was best. Besides having to end her professional career, Alice’s role as a mother and wife were deeply impacted. At times she would not know who her children were, especially Lydia, â€Å"the actress†. She tried her best to be loving and caring for all three of her children and her husband, Still Alice, October 15,2012, #14159336 but sometimes it became overwhelming and she just needed alone time. One night Lydia, her daughter, was there to stay the night while John was out of town and Alice did her best to force her out and claim she didn’t need her help. Lydia knew better and out of the love for her mother, she stayed with her all night. Alice continued loving John unconditionally even when it was hard and she felt a little depressed. With all of her heart, she never wanted to let her husband go. She constantly reminded her family she loved them even when eventually she wouldn’t remember them (Genova). Alzheimer’s is never good, but it can give secret blessing. The biggest blessing she received as a result of her disease was the relationship with her daughter Lydia. All along Alice had a hard time supporting Lydia because she wanted her to go to college instead of aspiring to be an actress. Realizing it is more important to be a supportive mother, Alice went to Lydia’s performances and discussed acting with her daughter. They became closer than they ever and Alice was so proud at the end of the book hen Lydia was accepted and planned to attended Brandeis University in their hometown (Genova 258). After reading this novel, I thought very carefully on whether or not I would want to know if I will have Alzheimer’s or not like Alice’s children found out in the novel. I came to the conclusion; I would not want to know. Living life to its absolute fullest is what I am all about. Knowing down the road in my later life I will be diagnosed with Alzheimer’s would scare me. I think I would stray away from the carefree, fun-loving person I am and just become stressed for my own future and what was to come. I love living in the moment, and if the moment arrives where I am diagnosed with this disease, I will face the challenge, but until then, I am going to enjoy every minute of my life. Still Alice, October 15,2012, #14159336 I admire Alice for the person she was throughout the entire book and her daughter Lydia’s attitude. There is little time for being sad right when someone is diagnosed, but after that you have to be supportive and caring. It’s not the disease caretakers live with, but the person and I feel that is very crucial to remember. As the presenter said in class, â€Å"There are rules of engagement we must recognize. They live in their own reality, have their own logic, and cannot reason, therefore we need to enter their reality† (Ms. Byergo). Accepting them for who they are and who they will become with the disease is the best thing I can think I would do. It would be an honor to work with elderly and individuals with Alzheimer’s or a form of dementia. With the typical person being older than I am now, they would have so much wisdom and things to teach me. I think telling stories and sharing memories is a great way to relive the great days before the disease really takes over. I am a great listener and love hearing stories from older, wiser people because they have more fully experienced life and shared in the beauty of it. They can relive their youth through me and I could learn how to become a fantastic adult through them. It would be a great experience. Still Alice surprised me by how well written and real life it was. I felt like I was part of the Howland family and as if I was going through everything with them. It captured my attention and stole my heart. I can’t imagine going through such an experience, but if I ever do, I will be glad I read this novel. Still Alice, October 15,2012, #14159336 Works Cited Byergo, Ms. â€Å"Aging and Alzheimer’s. † University of Missouri. Arts Science Building, Columbia, MO. 9 October 2012. Lecture. Genova, Lisa. Still Alice: A Novel. New York: Gallery, 2009. Print. How to cite Still Alice, Essay examples

Friday, December 6, 2019

Need of IT in Telstra an Australian Telecommunication Company

Question: Discuss about the Need of IT in Telstra an Australian Telecommunication Company. Answer: Introduction Information technology becomes necessary in business as it has an important role for fulfilling the present demands of customers and updated the technology used in the business organization. IT allows organizations to have paperless job and depending on the digital databases, the organization can easily and safely store data and retrieve them as well. On the other hand, development of IT helps telecom business through reducing labour productivity and economic development and detects the indices as well as indicators to measure the development. Present study deals with the impact of IT on business performance of Telstra, a telecommunication organization at Australia. Need of IT in Telstra Drnevich and Croson (2013) stated that as IT and telecommunication is continuously evolving in several industries, understandably are facing high level of threat of obsolescence. In addition, deregulation as well as a host of the regulation of the Government across the world has intensified with competition in the players as well as heightened requirements for gaining better competitive edge as well as stronger protection of the intellectual property (Telstra.com.au 2017). Opportunity has worked with wide strategic business research provider of service as well as telecom industry intelligence service provider across Australia in the particular area of strategic profiles of business research. In Telstra, it is important to deliver exhaustive customer as well as competitive intelligence report along B2B marketplace evaluation reports on the periodic basis. In addition, several landscaping analysis as well as license detection services required for the organization that needs IT in the business of the organization. Ranking for telecom major as well as license analysis are required to fulfil in technology. Thus, it becomes necessary for Telstra to adopt IT in their business. Importance of IT for business survival Chae, Koh and Prybutok (2014) stated that it is difficult to imagine that any types of business are not benefitted from digitalized revolution like Telstra. Use of computers for recording productivity and financial planning as well as research on the technical issues are required for development of IT and implementation in the telecom sector. Schwalbe (2015) asserted that at present days, formula to get success in business of telecom industry becomes simple. It drives innovation with adoption of information technology in the business. Thus, it is requires to set up the ideas and deploying the business strategy in Telstra to survive in the business. Required field for applying IT in Telstra Piotrowicz and Cuthbertson (2014) mentioned that success of every business depends on some specific factors such as effective cost analysis, e appropriate planning, suitable design, updated equipments, installation as well as training. Selection of proper technology and future vision helps to get accurate analysis for the organization. Information technology can provide ample scopes to analyze specific data as well as plan for business journey of Telstra (Telstra.com.au 2017). Adopting IT in the business of the organization acts an important role through providing several tools that are able to solve complicated issues as well as plan scalability of the business. Digital marketing is one of the great tools used by Telstra promote products as well as services of the organization to the global market sitting comfort at office. On the other hand, cloud computing as well as modern communication enables to develop a global organization that can be able to manage virtual offices across the world. Use of IT in Telstra Telstra uses IT in several ways like to ease work for employees and fulfilling demands of the customers and suppliers. Speed as well as accuracy is major factors for making correct decision for the business of the organization (Orlikowski et al. 2016). Every successful enterprise like Telstra needs to go through market research procedure that enables the management of the organization in order to make appropriate decision. With the help of IT, Telstra can achieve effective market research in several methods through online surveys, blogs, and forums along with using WWW. At present, the company has started to use big data and Google Analytics as well as Microsoft CRM Dynamics (Telstra.com.au 2017). These are effective tools in order to extract useful information that can have impact on the process of decision making (Lee et al. 2014). The online tools used by Telstra not only offer real time responses from the best possible audience but also makes sure accuracy of the data by reducing risks of human errors. Marketing is one of the major segments of any kind of business organization like Telstra. The management of the organization can be enabled through identifying target audience and observe their trends as well as requirements (Trainor et al. 2014). Adoption of IT can be helpful to the organization as it covers public relation, promotion and sales as well as advertising that subsequently impact on development of the business. Benefits of using IT in Telstra Implementation of IT in the business of Telstra provides several advantages. It helps to make efficient decision making process and marketing as well as progress in the business development can be achieved for using IT in the organization. Schryen (2013) commented that digital marketing and web marketing have been opened a global market for the organization. On the other hand, search engine optimization, pay per click, discussion forum and social media marketing helps the organization to increase brand value of the particular organization in the market along with across the world. Higher level of customer satisfaction is one of the key factors for success that cannot be achieved without real time process for customer service. Success of Telstra depends on understanding requirements of the customers requirements, trends and behaviour as well as level of satisfaction (Gelenbe and Caseau 2015). Effective communication is one of the best tools used in order to comprehend demands, issues as well as their solutions. Internet technology enables the staffs of Telstra to communicate with the customers effectively. In addition, adoption of the technology in Telstra helps to resource management that is considered as vital role in success of the business (Telstra.com.au 2017). It is difficult to manage the resources manually. Hence, use of IT in the business of Telstra helps to manage the resources efficiently (Bloom et al. 2014). It improves flexibility of the organization through adoption of any type of situations. On the other hand, understanding demands of the custome rs through effective communication allows the organization to increase revenue of the organization. In addition, as implementation of IT can reduce manual process that helps the organization to reduce cost of labour. Risks for implementing IT in Telstra Tong, Tak and Wong (2015) stated that there are several advantages for using IT in Telstra. However, it brings some limitation in business of the organization. There are several general threats for implementing IT in the business organization. Hardware and software failure like power loss and data corruption can occur for implementing IT in Telstra. In addition, there are scopes to entry for malware that are designed for disrupting operation of the systems in the organization. Viruses can affect overall data security and confidentiality of the business organization. Moreover, human generated errors for wrong processing of data and careless disposal of data can occur that are considered as threats for the organization (Laudon and Laudon 2013). Criminal IT threats are common risks to implement IT in Telstra. In addition, overreliance on security monitoring software can be disrupted in their service and considered as a great risk for implementing IT in the organization (Telstra.com.au, 2017). On the other hand, outpace security is one of the great issues considered in business of the organization. Maintenance and monitoring IT As stated by Gatautis (2015), it is important to have proper maintenance of IT and its application in business of Telstra. The organization follows some measures to maintain the system. They install anti-virus in order to secure the system. In addition, development network follows appropriate protocol that is ensured by the organization. However, maintenance consists of software changes and hardware changes as well as network changes and patches, fixes and cabling. Moreover, mandatory maintenance and monitoring requires to compromise with safety and security of data of the organization, elevates probability for unexpected outage more than 5 % (Lucas et al. 2013). Furthermore, monitoring cloud services can be helpful for the organization to reduce the risk associated with adopting IT in business of the organization. Conclusion From the above discussion, it can be concluded that current business organization needs to adopt changes in order to gain competitive advantages in the business and retain with respective position. As information technology allows organizations to adopt its applications, it becomes one of necessary factors considered for getting success in the market. However, it is required to select the field where IT is needed and analyze the market level competency to survive in the business. There are various advantages for implementing IT in the business. Thus, management of the organization needs to use the technology in effective way. On contrary, risks are also associated with implementation of IT in the business organization. Therefore, it is required to take proper measures in order to minimize the errors and generate risks free applications. References Bloom, N., Garicano, L., Sadun, R., and Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chae, H. C., Koh, C. E., and Prybutok, V. R. (2014). Information Technology Capability and Firm Performance: Contradictory Findings and Their Possible Causes.Mis Quarterly,38(1), 305-326. Drnevich, P. L., and Croson, D. C. (2013). Information technology and business-level strategy: Toward an integrated theoretical perspective.Mis Quarterly,37(2), 483-509. Gatautis, R. (2015). The impact of ICT on public and private sectors in Lithuania.Engineering Economics,59(4). Gelenbe, E., and Caseau, Y. (2015). The impact of information technology on energy consumption and carbon emissions.Ubiquity,2015(June), 1. Laudon, K. C., and Laudon, J. P. (2013). Management Information Systems 13e. Lee, G., DeLone, W., Tan, M., and Corrales, M. (2014). Special issue on leveraging the IS organization for business value creation. Lucas Jr, H. C., Agarwal, R., Clemons, E. K., El Sawy, O. A., and Weber, B. W. (2013). Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences.Mis Quarterly,37(2), 371-382. Orlikowski, W. J., Walsham, G., Jones, M. R., and DeGross, J. (Eds.). (2016).Information technology and changes in organizational work. Springer. Piotrowicz, W., and Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), 5-16. Schryen, G. (2013). Revisiting IS business value research: what we already know, what we still need to know, and how we can get there.European Journal of Information Systems,22(2), 139-169. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Telstra.com.au. (2017).Telstra - mobile phones, prepaid phones, broadband, internet, home phones, business phones. [online] Available at: https://www.telstra.com.au/ [Accessed 21 May 2017]. Tong, C., Tak, W. I. W., and Wong, A. (2015). The Impact of knowledge sharing on the relationship between organizational culture and Job satisfaction: The perception of information communication and technology (ICT) practitioners in Hong Kong.International Journal of Human Resource Studies,5(1), 19. Trainor, K. J., Andzulis, J. M., Rapp, A., and Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208.